I just wrote a post over on my personal blog about metrics. I still remember the metrics lecture from Startup School, and really thought it was interesting – but a little bit nitpicky.
I understood that a 3.4% conversion rate makes a ton of difference from a 3.7% conversion rate in a multi-million dollar startup, but why should I worry about it for my tiny little project mentorcruise.com?
Turns out, I was wasting my energy. Folks dropped out of the funnel (still hate that word) left and right, my churn was through the roof, and all I focused on was how to get more folks on the website.
Now, when someone visits my website, there is twice as much chance that they convert to a paying customer, and about a 20% higher chance that they stay on after their trial. Much work to do, but this is my intro to metrics for tiny projects.
Your project is well designed @dqmonn
Interested to hear what other metrics keep you awake!
Nice! Indeed, metrics matter. It's great that you know these things about your business and you're making changes that result in more money.
What change did you make to the funnel that had the biggest impact on your conversion and churn?
Conversion:
Churn:
Awesome, thanks @dqmonn! Can you tell me more about the FAQ? I'd love some context and, if possible, numbers on how that one specifically helped. I'm hoping to do a writeup. If you want to do this via email: [email protected]
Sent!