I just wrote a post over on my personal blog about metrics. I still remember the metrics lecture from Startup School, and really thought it was interesting – but a little bit nitpicky.
I understood that a 3.4% conversion rate makes a ton of difference from a 3.7% conversion rate in a multi-million dollar startup, but why should I worry about it for my tiny little project mentorcruise.com?
Turns out, I was wasting my energy. Folks dropped out of the funnel (still hate that word) left and right, my churn was through the roof, and all I focused on was how to get more folks on the website.
Now, when someone visits my website, there is twice as much chance that they convert to a paying customer, and about a 20% higher chance that they stay on after their trial. Much work to do, but this is my intro to metrics for tiny projects.