5
4 Comments

Moonlighting an Idea. A side project to solve micro-problems of our company.

Some customers are demanding for new features and new information.

But not every company can come up with quick fix or technology integration methods in a short time.

You want to deliver promising value.

We have a saying that, it’s better to start from scratch than to change existing operations.

Our customers are mainly high net worth individuals and angel investors who invest in startups across Asia and Europe.

We realize that they are always looking for the latest information about startup investment news and measure the decision-making process of fellow investors.

It is not a core function of our company to provide this information But we want to help and make them feel engaged.

Spin off

Then, we spun-off a newsletter series (an independent brand as well) to help consolidate and transfer this knowledge every month.

Meet Unicorn Radar - Get a list of recently funded startups and their stories in your inbox every month:

  • Startup investment news
  • 10-20 startups that recently fundraiser
  • Enjoy the report in your inbox every month

Metrics so far:

  • 83 visitors
  • 48 CTA clicks
  • 36 subscribers

The whole process takes several days, from concept, research, prototype to early signup.

Now we're ready to grow!

Do not under estimate the power of side project.

  1. 2

    This is amazing Felix! Does it cover global startups or a certain region?

    1. 1

      🙌🏻 Primarily Europe and Asia Pacific 🤩

  2. 1

    Hey Felix, my partner is looking for something like this. Could you guys make a list of recently funded startups, but for every day?

    Btw, you could def target many segments with this. There's one guy who's doing something similar and his main headline is 'get more clients for your marketing agency'.

    1. 1

      Hey bro! Daily is a bit intense ahah happy to discover!

Trending on Indie Hackers
Getting first 908 Paid Signups by Spending $353 ONLY. 24 comments I talked to 8 SaaS founders, these are the most common SaaS tools they use 20 comments What are your cold outreach conversion rates? Top 3 Metrics And Benchmarks To Track 19 comments Hero Section Copywriting Framework that Converts 3x 12 comments Join our AI video tool demo, get a cool video back! 12 comments How I Sourced 60% of Customers From Linkedin, Organically 11 comments