More Than the Basics: Crucial Content Marketing Strategy For SaaS

Want to get more leads without burning through your finances? Invest in content marketing.

According to Demand Metric, content marketing generates 3x more leads than traditional marketing but it is 62% cheaper. For a SaaS startup that needs to make each dollar count, this plays an important role in moving the business forward.

What is Content Marketing

Content marketing is the process of creating and distributing content to gain and keep a target audience and eventually convert customer action to possible revenue. Through this strategic marketing approach, a SaaS company can answer its generated leads, audience’s queries, build trust, engage with its users, and even improve connections and conversations.

What makes content marketing for SaaS different?

Traditional companies usually use content marketing to drive sales. SaaS companies, however, use this to make their target audience understand their brand or product. Additionally, it can also be used to draw monthly subscriptions or sign-ups.

Positioning your SaaS startup through relevant and regular content is important in an industry where competitor products are similar to yours.

What makes you different? What is in your product that can make a user stay? How does your customer service differ from other companies? You have to address pain points and concerns and your audience must know that you are making the effort to do that. Content marketing helps you do this. From posting how-to blog posts, creating videos that explain your product, or offering useful eBooks for your audience - all of these things are carefully considered when you make your content marketing strategy.

Let’s say you’ve already done the important basics, like identifying your audience, studying your competitor, and researching for your proper keywords. What are the other actionable steps that you need to do to move forward with the content marketing strategy of your SaaS company?

So, if you want to go beyond the basics when you come up with a content marketing strategy, here are some important things that you need to do:

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