It's called: Butter Domains.
I've been working on this for almost two months and now I'm nearing the beta release.
I feel like the process of buying a domain is very annoying. Domain registrars make every attempt possible to get you to spend more on add-ons: sub-par shared web hosting, overpriced SSL, crappy website builder, etc.
Hopefully, I can provide a better service than them.
Might I interest you in signing up for beta?