My ' customers ' lied to me

They did, but it was my fault... I thought I'd share this in case it helps someone where I was a year ago not waste time and money as I have. Basic truths that if you've been around for a while you've heard before, but if you're new hopefully you get some value.

🚩 Selling is the hard part, not building.
🚩 Sometimes people want to support you as a person and don't truly believe in the idea
🚩 Potential customers will compliment you to exit a meeting on good terms with no intention to buy.

I'm going to start documenting more learnings like this in public inspired by the Indie Hackers community. If you have an idea for a business, do everyone a favour and read ' The Mom Test ' by Rob Fitzpatrick -> https://amzn.to/3Dlxdgy

  1. 4

    sounds to me like potential customer lied to you, not customers.

    1. 1

      We went through an accelerator program that introduced us to all of the bigger players in our industry, left all of the meetings with good report and them ' excited to move forward '. These learnings are based on that.

  2. 2

    All 3 points are true - have experienced them myself.

    Now you know them, go out there and build and market!

    1. 1

      Still building! Just pivoted 🤙🏽

  3. 1

    Selling to sales people (especially in the real estate industry) is not easy.

    1. 2

      Agreed! We're pivoting to white-label / focus on proptech companies where we can add more ' top of funnel ' value such as lead qualification.

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