My first ever #buildinpublic journey - A short summary after two months
So two months ago, I started working on Scrollytics. It is essentially an analytics tool to understand visitor behavior on landing pages before leaving or signing up.
I failed on many projects before. Reading some books and articles by other founders made it clear that I rely on hope marketing. Building something in many months, and then hoping that user would join out of nowhere.
So I took some time to write down two rules for my next project.
- Release a prototype within two weeks to get feedback early
- Build in public to get feedback along the way
And that's what I did. Released an MVP after only two weeks and asked for feedback on Twitter, Makerlog, and WIP. I didn't receive much feedback, but it was positive. So I'll go forward with it.
Two months in, here are my stats:
- 2 users have signed up (free currently because it is in early stage)
- 10 followers for @scrollytics on Twitter (as I tweet from my personal account, I receive most traffic there)
I'm really happy with it. But I need more growth there (for the sake of feedback). So that's what I'm going to focus on.
What are your stats?
Want to give Scrollytics a try? Just check it out using the link below. It allows you to see scrolling and mouse movement behavior. So you can find out what parts of your landing page is really important for your potential customers.
There are different kinds of positive feedback.
If people say "Love the idea", it's nothing (but if you can, you should follow up with "what specifically do you love about this idea?").
If people say, "I think it's much better than HotJar because of XxX, how much do you plan to charge?", now THAT's the kind of positive feedback you want.
O.O
Mindblowing mindset. You are right. I'll need to follow up on that! Thank you very much.
Love that you decide to launch way before your product is "perfect" to get feedback and also building in public to grow your own audience. You are on the right track, @sarensw!
I believe this case study of how this Saas founder launched his product to 100 paying customers within 24 hours by reaching out for feedback is a strategy that you can replicate.
I believe marketing & growing your business doesn't have to be expensive or difficult, and that we can all grow our business by learning and replicating what others have done successfully.
You can check out more case studies under the "Pre-Launch" category that I've curated and summarised at GrowthHunt.co
Cheers & all the best!