You probably know well the sites (https://www.getscrapbook.com) and companies (https://ladder.io/playbook) that allow you to buy marketing tactics bases. Some of them provide them partially for free, so we can easily assess how the concept of tactics is understood. This content is certainly of value to someone who works as a marketer and just needs new ideas for their brand / clients. What about those who do need marketing tactics, but have too little knowledge to judge which of the 796 (thanks, Ladder: O) tactics to choose?
Since I'm a big fan of automation and "productizing" services, I would't be happy to refer someone like that to an expensive advertising agency. Instead, I prefer to come up with an algorithm that will be able to recommend appropriate tactics based on the interpretation of the needs of a given type of business or even a specific company. For now, I prepared the parameters that I use as a growth hacker when choosing tactics for my clients:
Let me know what you think about my list - I'd love to accept criticism if you think something doesn't matter to brand marketing at all. For example, in my opinion, the industry does not matter at all for the tactics that I propose to the client - within one branch I can find businesses so different, so different from the competition, that assessing the usefulness of a tactic universally for the industry seems silly to me.
What are your parameters that guide you when choosing tactics? Let me know!