I incorporated SurveySays in early January.
Don't get me wrong -- the site had been live for a few months prior to that. I had been building, testing, and tweaking since quarantine began last spring.
But official launch came in January, and the first month went...well, not so good. No sales.
It's one of my weaknesses to get discouraged quickly, so I started wondering if all my work was for nothing. This was a great idea...in my mind. I'd tested it a million times...myself. I was absolutely convinced this product was something people would LOVE who were...just like me.
Maybe others didn't feel the same way?
But regardless, I kept at it. Didn't change course for two more months. Decided to trust myself and my idea, and see how things would pan out after two more months.
As builders, we're all about monthly stats. But is one month long enough to build metrics for a brand new startup?
So another month goes by. Some traction.
Then by March? Holy moly! (see picture)
What did I do differently? Nothing! My users are more than 50% likely to come back and use the product again, so that's natural/organic growth. And almost everyone who's used the tool learned about it from someone else who used it -- great word-of-mouth marketing.
Snowball effect, anyone?
MORAL OF THE STORY: Give your plan some time. If you're sure about your product and you've done your homework, don't doubt yourself! One month, two months, or even three months really isn't long enough to get a sense of how your product resonates with your target market. It may be that your target users just haven't found it yet.
(My product is at surveysays.app. I'm offering a BIG discount to IndieHacker users with coupon code FEEDBACKNOW.)