Needed - Content Marketers
Hey IH!
My name's Cristian and I'm the (main?) guy behind a bunch of pretty popular WordPress plugins.
Just to name a few:
- https://wordpress.org/plugins/modula-best-grid-gallery/
- https://wordpress.org/plugins/strong-testimonials/
- https://wordpress.org/plugins/download-monitor/
We've been struggling for (at least) 18 months with content marketing, learning how to do it (properly), how to get and measure results - the whole thing. We've made some progress but ... I'm way out of my comfort zone here.
I need to bring more talented people on-board and help me out on this. Right now, we're working with:
- 1 marketing agency that's writing 3 pieces / mo for one of our blogs
- 1 team of freelancers that's writing 4 pieces of content / mo for 2 of our blogs
- 1 blog manager (junior)
- 1 content writer (interal, also junior)
- 1 freelance writer (photography related)
To say we haven't seen much results given the investment would be an understatement ...
If anyone's interested in having a conversation with me, I'm more than willing to pay for your time - even it's just consulting based.
Trending on Indie Hackers
@CristianRaiber May I ask you who are your key target segments. And, how are you reaching them currently with content? Are you currently working on building an email list?
Hi Christian!
how can I get in touch with you?
Hi Cristian,
You have some nice products there, but the website doesn't reflect this — it takes minimalist to the extreme, and the blog only shows one article.
I can see that the plugin sites have a lot more content, but only CPO has a blog.
Also, not all articles are created equal, sometimes they're articles for article's sake; it doesn't mean many people are searching for it. A lot of work goes into finding the right topic and keywords, and sometimes much longer, 'skyscraper' articles are needed.
Are you also working on social, advertising, and influencer marketing?
I agree with John as well, videos would be great here.
Cheers,
Dan
We haven't looked into social, advertising or influencer marketing, yet. We might have to look into it at some point haha.
Regarding the WPChill.com website - you are absolutely right it's minimalistic AF right now ... I keep postponing re-building that website but ... there's always something that needs more attention ¯\(ツ)/¯
Thank you for taking the time to express your feedback here - highly appreciated!
Super niceee. How do I reach you?
I've got like 6 years of experience using WordPress and write pretty well. Sounds like something that's going to be very interesting.
You already have :) I'll be in touch shortly
Hi Cristian,
Fellow romanian here -- ever thought of doing some videos to showcase your stuff?
I can drop you an email in a few hours and we can have a chat...
Sure thing. I'll look out for your email!
Hi, can we schedule a call to discuss about this? Maybe we'll consider a conversion funnel audit to understand things better. Before then, I can send some relevant content your way to help with a different perspective on the current challenge.
Sure thing! My email address is publicly available
email sent😁