Join a co-working space and network with your fellow co-workers to create word-of-mouth advocates.
Instead of spending time and money on marketing, Austin Ginder of Anchor Hosting ($19,000/mo) has grown organically through the relationships he's cultivated at his co-working space. Focusing on the people most likely to refer customers to him (in his case, web designers and developers), he's kept his introductions simple while making sure to mention exactly what he's working on: "Hi, my name is Austin, and I XYZ." From there, his growth strategy has been to seek out opportunities to become a core member of the community — by organizing and speaking at meet-ups, for example. To give this a try, check out co-working spaces like WeWork or Regus.
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