The subscription model is changing the App Store. Subscription apps generated over $5B in 2020, and the growth is accelerating.
The recurring revenue generated from these apps lets developers focus on building long-term value for their users while creating a sustainable business – which is tough to do with one-time purchases or ads alone.
Just like in SaaS, however, there is a particular set of skills you have to learn to increase your odds of being successful. Things like paywall design, price testing, content timing, and notification strategy are mission-critical.
So, we created a podcast dedicated explicitly to sharing insider tips, predictions, and insights from industry experts in the subscription app space. So far, we've interviewed several folks making well over $100k/mo from subscriptions on the App Store as well as investors, growth marketers, and more.
Our most popular episode to date is with app investor Nico Wittenborn. Nico is the founder of Adjacent; a new investment fund focused on mobile-first subscription companies. His investments include Calm, Revolut, Oura, and Reflectly.
We would love to interview more Indie Hackers on the podcast. If you have any suggestions, leave them in the comments, and we'll try to make it happen.
We hope you enjoy the episodes!