I am starting to get more and more users sign up for the free service I created to help people discover ways to make extra cash based on their skills, assets, and requirements from a database of 302 platforms.
Users are signing up at GUAC, and I am excited that people see enough value to get started. However, people are dropping off shortly afterward and not getting to the point where they can see and interact with all of the platforms that are tailored to them.
Would love some feedback if you go through the signup process and why you would not continue on? I’ve simplified the onboarding, I think it might still be too much info?
Thanks in advance!
Here is my quick feedback:
The fact I have to sign up to try the product and see if it does what you promise in the landing page is a no-go UX wise. Allowing people to test the product without giving away their personal details is a great way to attract the right users and not just people who are curious to see what you offer.
Do you have insights on the people who drop-off ? Where do they drop off exactly? For example I just tried it out quickly and ended up in the state of "NO RESULTS FOUND! Use the filter above to get better results. Here are some other platforms:" - this is a dead end for me and I feel the platform just doesn't work.
The amount of filters I saw and the overall navigation UX is pretty complex. The app you are building is pretty simple as a concept but its UX implementation is complicated. Should I take the quiz or use the filters? Also why should I take a quiz? This is a term used in games and in course platforms. I just want to find the side hustles I can do with my skills. You don't need two user flow and two call to actions. In my opinion you should simplify and fully focus on a single user flow and call to action.
Hope my feedback was useful! I can always share more in-depth insights if you are interested with my productized service - feel free to check it out here as well https://loveatfirsttry.io
@jimzarkadas Signing up at the beginning is how I have started to capture user data. Prior, the site didn't require registration and I experienced good results, so I put the registration at the beginning to capture more email addresses. I will experiment with limiting some actions and requiring to signup to unlock more features.
The concept seems simple, but users don't want a list of platforms, they want platforms that fit their exact requirements. Thus the issue I am having with streamlining filters.
I have definitely started to implement much of what you said, very useful! And I've bookmarked your page for a future review! Thanks
Awesome, anytime!
I totally agree on what you mentioned about focusing on the user motivation and goal. On top of these I have another suggestion for you.
Try to prototype the new user flows by creating quick dirty fake prototypes and test them out with some people from your network. I wrote a free short playbook on this topic to help fellow indiehackers get into prototyping and user testing https://jimzarkadas.com/fake-it-test-it-make-it
My main advice is "validate before you build as much as you can" - that's what I do for my own products and clients. I use design tools to create quick fake prototypes and once I am confident that people understand how to use it, then I invest time into building it with code or no-code tools :-)
Hey Garrett,
Yes, I think it's still too long to fill.
You should try finding how many users at dropping at each step, and reduce the number of steps to a minimum
Here are a few suggestions :
Hope this helps
@romainsimon Very helpful, the design could use a large overall. And I am going back through and seeing where each customer drops. Thank you for the feedback, implementing now!
Did you ask them? If you collected their email address it would be best to just ask them why they stopped.
Indeed, asking less info is better. Only ask what you really need.
@webindie That's a great idea! Since I do have their email addresses, I can specifically ask each person why they stopped. Thanks