Well, that gobbledeegook in the last sentence is not consumer-friendly. So, it's up to me to market this as "How to advertise on any Snapchat account without paying for Snapchat ads" and to do a demonstration, and record a video tutorial, and do a help page for all this.
Here's the help page, actually try the Tweet in it and then, click the rite.ly in the tweet to understand what's going on (and see me selling Rite.ly with the ad): https://help.ritekit.com/en/article/how-to-advertise-on-any-snapchat-account-without-paying-for-snapchat-ads-o4ud5h/
So, I ask you, when the programmers build something and give you the tech explanation of what it accomplishes, could you reword that into something people would understand (and want, enough to pay for it)? Well, then that would earn you your seat at the table with them - since they hate doing that.