Made to Stick by Chip and Dan Heath: Summary, Notes and Lessons - Nat Eliason
The best book I've found on crafting a compelling message. Useful for speaking, marketing, writing, any time you need to make people listen, believe, and act.
nateliason.com
@samparr recommended this book to me. I'm halfway through and it's great. The best book I've seen on how to craft a compelling message that people remember and share.
It's worth actually reading rather than just glancing at someone else's notes, but I particularly like @nateliason's notes on it. Here are a few of my own notes from the early chapters:
Basics:
Simplicity:
Unexpectedness:
simplification is so hard. i obsess over trying to make complex things simple. love that. it's really the ultimate sophistication.
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