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Offer a presale with extra perks to build hype for your launch

To create buzz and momentum for your launch, run a presale offer of your product with some additional perks.

Jason Swett of CodeWithJason.com ($200/mo) did this for his previous venture, an e-book called Angular on Rails, and it helped him to eventually launch to 300 people with seven pre-orders.

First, he wrote narrowly focused blog posts related to his product to increase relevant traffic. Then, he offered a lead magnet (a free copy in exchange for an email address) on that same topic to get subscribers. And, finally, he contacted those subscribers, inviting them to pre-order.

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Launched 3d Ago → 120k unique visitors, ~6k sign-ups, Product Hunt #2, Hacker News Front Page 17 comments Happy to receive feedback about my new landing page 15 comments I got 1400% traffic, 950% sign-ups, Product Hunt #2 and only 1 SALE! What do I do? 14 comments I've earned $100,000 on a portfolio of products as a solopreneur. AMA! 12 comments I am building the first side project in public - The Struggle of Idea 9 comments 14 eBook pre-orders in the last 48 hours! 5 comments