Add chat support to your site to convert visitors to new users and educate them in the process.
Potential customers didn't know how to use Andrew Carpenter of Intrinio's ($10,000/mo) services until he added chat support to the website. Not only did this increase customer acquisition but it increased retention as well. He believed that fast answers from knowledgable people create loyal users, so everyone on Andrew's team had the chat feature on their phones around the clock. Check out chat software like tawk.to and JivoChat.
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