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Offer free migrations for prospects who are sitting on the fence

Nathan Barry of ConvertKit ($1.43MM/mo) grew from $1,300 to $5,000 per month when he started doing free migrations for potential customers. After speaking with them, he realized many were interested in his product, but the work required to switch was prohibitive. "So, on a whim, I said I'd do it for them. For free. That worked. We later called it concierge migrations and started doing that for hundreds of customers." From there, his momentum only continued to grow, eventually becoming what it is today.

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