So just to back up, I run a newsletter that showcases products made by solo-founders, such as SaaS, apps, chrome extensions, productivity tools, resources, actionable blog posts, niche communities and podcasts.
I didn’t really know what I was doing, but after one month and 4 issues later, today I’m sitting on 256 subscribers, which apparently is pretty good for a newsletter after one month. (I didn’t use any paid ads)
Channels I used for marketing/promotion
I joined the Indie Hacker community where I asked questions, got validation on my idea, searched for advice, spoke about my newsletter, connected with other makers, and I got a large portion of my early subscribers here.
I found that if I just contributed to the community and did outreach, people would subscribe and they did.
Definitely recommend that you check out this community for insight, feedback, resources and support!
I’ve always been a big Reddit user, so it was a no brainer that I would try and leverage the highly engaged niche communities here on Reddit. Obviously, in 90% of the subs, self-promotion is frowned upon and will lead to a ban, but I found the best way again is just to contribute to each sub while abiding the rules.
I made a post on r/EntrepreneurRideAlong that did pretty and got me a lot of traction early on to.
This can be a hit or miss, in my case the I was just lucky and the Show HN post that I made, managed to get on the top 100 for about a day and a half.
I’m a part of a few closed startup and maker channels that I’ve been a part of for a while, so my fellow members on there were reluctant to subscribe and provide me feedback.
I'm on a few Facebook groups, but not really where my audience is, and I tend not to pay to much attention there. I am part of a few newsletter and startup groups that led to a few cross-promotions, but nothing really came of it.
Now I’ll break down each newsletter that I sent out with some stats.
As of today I have 256 subscribers, and I don’t think I’m doing that bad for my first month and I’m quite proud!