I've built a browser extension and now I'm trying to figure out how to acquire users. It strikes me that maybe the first thing to do is to optimize the chrome store listing however I can't seem to find any resources to help with that. Are there any guides out there or advice you can offer?
There's definitely a number of ways you can optimize your store listing. I've written a little bit about this subject:
Thank you this looks really useful!
Thanks @rfitz, this is good stuff! I particularly like the Title article. I've been struggling with how to get my extension to rank. For my next release I'll be changing from "BrainTool" to "BrainTool - Beyond Bookmarks".
I have a guide. It's a bit outdated
https://docs.extpose.com/getting-started
One of the suggestions on here which I like is: " it's a good idea to translate you listing and manifest to all available languages."
When I went to try to do that in the Store admin it sent me down the path of fully internationalizing my app (ie abstracting and translating strings etc). Thats more work than I need RN. Is there some way to drop in French/German etc text into the description field such that it gets shown correctly to the Europeans?
You don't have to translate your UI. Just add languages you want to the extension via _locales/<language>/messages.json and keep strings in English.
this is pretty cool! I'll definitely look at this as I wrap up my MVP chrome extension
I haven't seen many guides out there except ones made by @gnilly and @rfitz -- these are great starting points and, afaik, @gnilly offers it as a service as well. That said, remember that you are putting your addon onto a store and once its there, traditional SEO applies. So use as much space as possible for your own SEO optimizations -- first, try Googles Keyword planning too to see what keywords / phrases you should target to show up on the things your audience is searching for and then make sure these sit prominently in your addon title, short (manifest one) and store descriptions. While images matter a lot less, having good images helps a lot once someone from audience clicks thru.
The one thing to watch out for is use of branded names. Chrome Web Store limits these to maximum of 5 mentions. I had to discover that the hard way :)