Hey all! We're building Wildkard (https://wildkard.io), a new app for sports teams to chat, train, organize, and engage in 1 space (think Discord+ESPN).
We're experimenting with email marketing, but we need to diversify. Since we target the coach, I've discovered Facebook Groups to be a place they engage (1000s of FB groups with 100s of coaches each)
What are some best practices to target/market to FB Groups? Is this a scalable strategy for a 2-person startup?
Would appreciate your thoughts here.