Your business needs to be ranked online.
No matter how successful your business may seem to you on the Internet, there will always be competitors who will easily overtake you in the search results if you do nothing.
To maintain results and improve them, you constantly need to work on boosting local traffic.
It goes without saying that local businesses must focus on optimizing their website for local search queries such as "{business type} near {location}" or "{business type} near me".
Link to full article: https://www.blueprintsites.com/optimizing-search-marketing-to-boost-local-traffic/