So we're a SaaS company looking to grow and I'm looking for some of the community's tips on cold emailing! If you're also looking to get started with outbound sales, hopefully this post can be helpful...
To start things off, we conducted a bunch of customer interviews (60+) to help us nail down our value proposition. If you haven't done this...stop what you're doing and take a couple weeks to speak with as many (prospective) customers as you can. It will pay off!!!!!!! Also...you may want to read this first.
You'll know how bad of a problem it is, you'll know if your solution would make sense to fix it, and you'll have a better understanding of how to communicate to customers in terms they use.
Next, we leveraged these meetings and our network to secure a handful of "trial" clients. These companies are working with us (for free) to use the platform and give us feedback on how to improve.
In the meantime, we're taking our first run at sales and formalizing this process.
We've committed to sending 10 cold pitches a day, outside of our networks. I think this is a solid plan because each week should give us a batch of 50 messages with which to test different strategies.
As we're just getting going (10/50) for this week, I was curious what tips, tricks, or mentalities people had when approaching their sales process. We're currently tracking opens and responses as metrics to see if we can improve over time.
Thanks and good luck!