May was my biggest month yet as an indie hacker 🥳
For the first time ever, I finally took home the same amount as I did when I was working a full-time job.
Here's what's working, what's not, and what's on my mind for June 👇
1️⃣ Raising prices
After months of procrastination, I finally built up the courage the raise the prices of my product (Building With Bubble)
Throughout the first week, things were slow...
I made 0 sales.
Every day, I wanted to revert the changes, but I forced myself to stay persistent.
I finally had the confidence to know that my product is worth more.
Every part of me also believed I needed to change something to triage the slump.
I considered rebuilding my website, experimenting with new distribution channels, and even A/B testing pricing models.
In the end, I decided to change nothing.
Instead, I doubled down on what was already working.
Creating great content, which increases the amount of value I can offer customers.
After one week, things took a sharp turn.
Every day, I was selling multiple lifetime deals at US$199.
I remember sitting in the park on a Sunday, refreshing my emails and seeing I'd just made US$600.
But after two weeks, it changed again...
The last week of the month was also slow. Sales were few and far between.
Building a product is constantly an unpredictable battle.
Throughout this next slump, I know to stay focused and double down on content creation.
2️⃣ Surpassing my full-time salary
When I quit my job 2 years ago, I only ever had one goal - to make as much from a product each month as I was working full-time.
I remember initially thinking this was going to be a 6-month journey.
I couldn't have been more wrong...
It was 2 years later (down to the month) that I finally made as much in profit as I would have selling my time to a company I despised.
Although there's still a long journey ahead, it honestly feels like I've finished the game of indie hacking 😅
If I was to only ever take home this amount for the rest of my life, I could easily maintain a happy and fulfilling lifestyle.
I hate to toot my own horn, but I'm genuinely proud of myself for persevering to this point. I couldn't tell you how many times I wanted to give up along the way.
3️⃣ MRR up, but MRH down 📉
While I was so focused on mitigating sales and generating content throughout the month, I forgot to measure and improve my monthly recurring happiness.
At the end of the day, MRH is the most important metric I need to optimise in my life.
Throughout May, I'm disappointed that I didn't take the opportunity to experience new interests or experiences across all areas of my life.
Instead, I went back to my old habit of putting my head down to only focus on work.
Coming into June, I need to prioritise my happiness and remember why I'm doing this.
I'd love to continue trying new experiences each month (I'm open to any suggestion! It could be sports, activities, or hobbies).
May was a monumental month. As I move into June, I'm prepared for what could potentially be a slower month for revenue, but a bigger month for growth in happiness.
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