I'm a business school prof who teaches negotiation. I launched last month a newsletter for my past students, and it's taken off. I have redesigned my landing page and I would love some critique.
My niche is young professionals who want to negotiate, but don't know how to go about it.
Ciao,
these are my three main suggestions.
1. Make the form visible
Maybe it's a temporary mistake, but on the homepage, the about page and the newsletter page you have the same cover image.
It's better if you put the form above the fold. I don't see any good reason to force people to scroll down for it.
2. Skills are a tool to solve a problem. Which one?
You promise a benefit, but:
Later on the page you introduce various use cases. It isn't wrong but I prefer to highlight one specific problem from the start. So the reader knows I'm talking to him (or not).
Sure one can use negotiation skills in multiple context. But unless you have a brand like Tony Robbins, by going broad makes you way less interesting to everyone.
3. Why the name?
Do you need to have the name of your subscribers? Rule of thumb is that the more you ask, the lower the conversion rate.
I hope it makes sense for you.
Sam
Thank you so much! It makes a lot of sense.
Hi Jean-Nicolas! Overally it's a very nice webiste. I have a few comments:
If you liked my feedback I'd love some feedback on my website!
https://www.indiehackers.com/post/compare-my-v1-to-my-v5-and-then-give-me-feedback-so-i-can-make-v6-2026f3fb09
Good luck!
Thank you so much! I implemented most of what you said. Great advice! I also removed some of the grayscale. It's my personal taste but it doesn't work for everyone.
Really well done IMHO
Can maybe put the title question before the image
Put the PhD title also in the image
Consider removing the name from the top as it's just double, not a must
Thanks so much for the feedback, it makes a lot of sense.