Please help with the LP & headlines
Hello guys,
What do you think about the landing page and headlines? Please roast it! :)
Complete online booking system
Thanks to Calendesk, you will be able to accept bookings from your customers, handle their payments, contact them and generate a landing page for them.
I'm thinking about something different, like:
Accept bookings from your customers
Trending on Indie Hackers
Maciej, trim it down to 10% of the current content. Too much text, too much info.
The only bit that caught my attention was "5 perfectly integrated tools". Should it be your main value prop?
If you are competing on price then put it upfront as one number of a range.
"Grow your business to the moon with Calendesk." - you set a very high bar here. Do you have a proof that it helps to grow business? This is more like a tool that helps with productivity and may cut some losses. If it's more than that then it would be a major breakthrough.
The order the packages are arranged on the pricing page is counter-intuitive.
Features are explained via tooltips. How will it work on mobile?
"Offer your customers a package of services at fixed fees. Calendesk will grant your customers access to the calendar as part of their subscription, will collect funds from them regularly and issue invoices." ->
"Calendesk handles your subscriptions, invoicing and customer access to the booking system" <- still not perfect, but is a lot shorter.
"The entire process is straightforward" <- show don't tell. If a process has more than 3 - 4 steps it doesn't look straight forward at all.
"60 minutes
That's all you need to set up the subscription model for your business." - that's a lot of time! I know, you are probably being honest here and anyone else would be no faster, but it doesn't sell. Maybe just don't say it at all.
"external integrations" - would your typical user even know what it means? If you pitch no-code then speak no-code.
I think if you just trim the contents to the bare minimum it will give you focus and the direction for the next step.
If the above was of value I'd appreciate your impression of stackmuncher.com, specially it's homepage and the developer search. Ignore the pages linked from the top.
Hey @rimutaka, thank you so much for your feedback!
I will read all of the tips, and I will improve the content soon.
Thank you for https://stackmuncher.com/
I bookmarked it! It looks very promising!
As opposed to "Complete online booking system" how about "A Comprehensive online booking system" or "An all-inclusive online booking system"?
Description (something along the lines of):
Grow/Scale your business to the moon with Calendesk. Customer bookings 24/7, payments, subscriptions, invoicing, real-time notifications and more, all made possible with Calendesk with just a few clicks.
Button:
Create a free account now!
The remaining text on the website also needs minor tweaks and corrections. For instance, "Time required for basic configuration" - change 1 Hour to 60 mins.
Or you can state, "Start accepting customer bookings in as less as 60 mins." or "Configure your account in as less as 60 mins."
"Without adding a card." - "No card required."
"See for yourself that running a business using Calendesk tools is extremely simple and pleasant." - Replace extremely simple with effortless. You can replace pleasant with enjoyable. This makes your description tighter.
These are just a few instances out of many.
Landing page:
I would reduce the height of the border of QnA questions.
I would prefer straight-line edges as opposed to rounded ones. Though this is subjective.
In the Product and Help dropdown there is too much width between the links.
Let me know if you need further feedback. I will be happy to help.
Hey, @techPackets, thank you for your feedback! Everything is super clear for me and I will be happy to improve the landing page :)
We are not native speakers, so feeling the correct language is a bit tricky for us. We had some corrections from an American guy, but he is not a marketer, so that's another problem.
The main headline:
I don't like this "Complete online booking system" as well, and I'm happy you noticed this.
Recently someone told me it feels like hotel bookings, but that's not what we are doing. We help with scheduling appointments with customers and handle their payments.
I like both:
"A Comprehensive online booking system"
"An all-inclusive online booking system"
But I'm still not sure if this "booking system" feels good here. Maybe you have other ideas on how we could improve it?
I love the description!
"Grow your business to the moon with Calendesk. Customer bookings 24/7, payments, subscriptions, invoicing, real-time notifications and more, all made possible with Calendesk with just a few clicks."