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9 Comments

Quick poll for native English people - how much do you care about mistakes?

Hello πŸ‘‹

As a non-native English speaker, I always have a fear of saying or writing something wrong or even stupid πŸ˜…

So I'm wondering, at which business funnel steps do you care about English mistakes? I mean caring so much, that you'd start questioning their seriousness or even don't signup?

And I'm not speaking about mistypes but rather more subtle mistakes, like the wrong sentence order? Or wrongly used metaphor πŸ€”

Please leave a comment and/or vote!
Where you can't tolerate errors?

Where down the funnel English mistake is not acceptable for you?
  1. Pricing / Signup page
  2. Landing / Home page
  3. Advertisement / Promo
  4. Social media / Email
  5. All of the places
  6. None of the places
Vote
  1. 2

    Online scams famously have lots of grammar and spelling errors, and otherwise use phrases that sound odd to non-native ears. This is by design - it helps weed out non-suckers.

    But anyways, we've been conditioned by years of exposure to these scams. Spelling and grammar mistakes give rise to more scrutiny, especially if they're ones that non-native speakers would make.

    It's not a big deal. Reputation is stronger than your mistakes. The creator of Redis stands out as someone whose writing is obviously non-native, and his success speaks for itself. Adam Neumann of WeWork is another. At its apex, WeWork reached higher than almost any other business. I've seen indie hackers get past this. You can too.

    1. 1

      Thank you, Jacob, it's an amazing way to frame it πŸ’ͺ

  2. 2

    I voted 'None of the places', was surprised by the results, and then re-read the question and realised that it was different to the question I thought I was answering.

    I initially read it as 'where down the funnel is an English mistake acceptable to you?', which was 100% my error, but an easy one to make as survey questions like this tend to be written as positive statements. That way you don't get people responding with a double-negative ('It's never not acceptable to me to see a mistake' is much harder to understand than 'I don't mind seeing mistakes').

    I agree with the other commenters that everyone makes mistakes, even native speakers, but I think your survey accidentally gives a good example of why it's important to get a copywriter to review what you've put on your website. It's not only that mistakes might influence how people perceive your product. It's also that mistakes can lead to people taking actions that you didn't intend them to.

    1. 2

      Thanks, Steve, great observation, another unintended example πŸ˜‚

      Agree upon a copywriter, though you can't get it everywhere (like to ask reviewing IH posts).

      Probably leaves it for the parts where mistake would do real damage for the business.

  3. 2

    I'm not a native English speaker. If you are this sensitive about having a grammar issue, just get a Grammarly subscription and you're good to go!

    1. 2

      I'm not sensitive at all, just conscious that mistakes impact your branding and business in general, not to mention conversion rates πŸ™‚

      And I have Grammarly, it works very well but not perfect πŸ™ƒ

  4. 1

    I voted "all of the places", but I don't care much about social media / email (for cold outreach, it does make a difference).

    As much as I would like to say that I give equal weighting to all products, it does make an implicit difference in how you view a product when there are issues with grammar, odd phrasing or tense usage.

    For example, in this poll a native speaker would give the options as "all of the above" and "none of the above."

    There's quite a lot of research into how the number of errors and difficulty reading (new/odd phrasing would add to this) creates a lower perception of a piece of writing. I think it's worth finding a native English copywriter to proof-read your work.

    ---

    I went through your landing page for Hero Tofu and I don't think there is much there that is an issue related to the topic, but I think the landing page could do a better job of selling the product.

    Here is a really quick mockup of what I would change above the fold: https://imgur.com/a/xcPNZrR

    1. I would find a better name that represents what the product is.

    "Instant Forms" (instantforms.io, instantfor.ms, instantforms.xyz all available)
    "Easy Forms" (easyforms.xyz is available)
    "Form up"
    "Form Handler"
    "Form Manager"

    1. Reduce the amount of text in your header -- it's a lot to read.

    "Build Forms Quickly And With Ease"

    Build is not necessary to use here - it makes it clunky and adds more "work" to the idea of implementing your solution. "Quick and Easy Forms"

    You can simplify the sub-text:
    "Our back-end instant syncing with google sheets, salesforce, or your CRM with
    encrypted archiving, email & Slack notifications, spam protection, and more.

    1. The coloring is distracting. Save the purple for CTAs, and keep it a bit more simple.
    1. 1

      For example, in this poll a native speaker would give the options as "all of the above" and "none of the above."

      That's a perfect example of the struggle, it's also extremely none obvious to me πŸ™ˆ

      --

      Appreciate the feedback on the landing page too πŸ™Œ

  5. 1

    This comment was deleted a month ago.

    1. 1

      Haha, fair for no metaphors on a pricing page πŸ˜‚

      And yes, everyone does some mistakes πŸ‘

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