EDIT: A few follow hackers have taken the first version of the post as spammy and I realized I didn't state that it was a rant against the link building industry. I don't encourage anyone to buy links!
Link building is a pay-to-win game...
You might be thinking, "Great, another post about how I need to start building links."
But before you go any further, let me explain why this is bad news for Indie Hackers.
First of all, it's becoming increasingly difficult to rank without backlinks. And even if you do manage to rank without links, it's only a matter of time before your competitors start outranking you with their paid links.
Second of all, it's becoming increasingly difficult to differentiate yourself from the competition. If everyone is using the same link building tactics, then you're not going to be able to stand out from the crowd.
Third of all, it's becoming increasingly difficult to scale your business. If you're relying on paid backlinks to scale your business, then you're going to hit a wall sooner or later.
Fourth of all, it's becoming increasingly difficult to stay ahead of the curve. The best link builders are always one step ahead of the competition, and it's becoming increasingly difficult to keep up.
In short, link building is still a pay-to-win game, and that's bad news for small businesses...
I'd love to hear your approach to building links?