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36 Comments

Reached 4.000 users and €1k MRR

We launched Tally in September 2020 and we reached 4.000 Tally users today 🎉

Tally Growth

We decided to offer unlimited forms (and advanced features) for free combined with a Tally Pro subscription tailored to the needs of SMEs (at €24/month or €240/year). We just reached €1.000 MRR.

Tally Growth

As a bootstrapped team of 2, we haven't spent any money on marketing. Our main acquisition channels so far are:

  1. Product Hunt (this is how we got 1.300 upvotes)
  2. Twitter
  3. 'Powered by Tally' badge on forms
  4. No-code communities
  5. Indie Hackers
  1. 2

    Wooohooo to "made in Belgium" and the achievement of ur goal!
    Congrats! 🍻

    1. 1

      Thanks!! 🇧🇪🇧🇪🇧🇪

  2. 1

    Hey, congratulations on the project, it is awesome! I dont know if you want any advice, but you should try spending a little bit on Google ads to test it. Probably it will bring huge volume of users and will be the major acquisition strategy side by side with virality (your brand in people's free forms). I recommend the Topic "The ARPU <-> CAC Spectrum" in https://www.reforge.com/the-road-to-100m
    Cheers

    1. 1

      Hi Renato, thanks for sharing! We will probably test ads at one point. It is a very competitive space though, so not sure if it will work with a small budget.

      1. 1

        Sure! Although ads is very competitive, your tool is already better than most out there (ugly and outdated forms). If you manage to attract annual subscriptions through ads, and depending on the free user CAC, raise a lit bit the 1% conversion (from free to paid user), The ads will probably pay for itself on the 1st month with annual clients and then profit on the following months from the monthly clientes. With a small budget it is actually easier since you can pay so low for a click. I have managed to do ads in ZapSign.com.br from month n.2 and since then it paid for itself (we started spending BRL 500/mo and 10 months later we are spending 40k/mo, still profitable). It was definetely a game changer

  3. 1

    Love that Marie. Tally looks great and I already bookmarked your PH launch process. Sending my support from Brussels 🇧🇪

  4. 1

    Congratulations Marie! Your site is clean & minimal. What's your plan to achieve the next milestone?

  5. 1

    Congrats @MarieMartens! First I thought it's a project by Notion team then realized it's not :)

    Loving the product and currently reading all your Q/A in Latka's slack :)

  6. 1

    I really like your landing page. It explains very good your project. As a frontend developer I must admit, that the most ugly thing for me are forms. Thats why I think, your product will find success :) How long did it take you from the point you had that idea until you released your first version?

    1. 1

      Thanks @toplap! It took us around 3 months from idea to launching our MVP

  7. 1

    Cool product! Also, really appreciate the comprehensive explanation on the website.

    1. 1

      Thanks a lot Agustin!

  8. 1

    Congrats! & Its an awesome product! Design is also Awesome.

    1. 1

      Thanks Jitu, I'll forward this compliment to @filipminev 💜

  9. 1

    that gif on the landing page is awesome - I understood the product immediately!

    1. 1

      Thanks Jon! We recently updated it and tried to showcase the product in a simple way, happy to hear it works :-)

  10. 1

    Tally looks awesome. Forms built like docs: love it. I'll have to give this a try next time I need a user survey :)

    1. 1

      Thanks Matthew! Happy to help if you decide to try it out!

  11. 1

    Congrats! & Its an awesome product!

    1. 2

      Thanks a lot, appreciate it!

  12. 1

    I've been using Tally at work and it's an absolutely fantastic product - thanks for all your efforts!

    1. 1

      That's great to hear, thanks a lot for using Tally Will!

  13. 1

    You from Ghent? I thought the city is lovely. Great progress, enjoy!

    1. 1

      Hi Josef, thanks a lot! Yes we're based in Ghent, great city indeed!

  14. 1

    Really nice work @MarieMartens. For some reason when I see the video on the website it reminds me how Medium made it easy to write an article on their platform.

    I would like to help promote and see if we can share with our customers. Best of luck.

    1. 1

      Thanks a lot Jim!
      You can always reach me at [email protected]

  15. 1

    Congrats! How many months / weeks of development before launching in September?

    1. 1

      Thanks! We worked about 2 months (with 1 person coding) before launching our MVP in September

  16. 1

    That's awesome. How have you utilized indie hackers?

    1. 1

      Hi Prateek! Mainly by sharing our MVP, asking for feedback and sharing our progress/milestones on a weekly basis

      1. 1

        That's awesome. Where do you share your weekly milestones?

        1. 1

          On our Tally page or in the no-code or build-in-public group, depending on the type of post.

          1. 1

            Thank you, I have a post up in build in public. Do you keep adding comments as you progress or make edits to the main post?

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