Hey,
We are reading Arvid Kahl's The Embedded Entrepreneur for the last couple of weeks in a small group.
More context in this intro post and last week's update
Last week we discussed the chapter - "Audience Discovery"
Broadly it talks about scoring your audience niches on the following parameters -
More details in our running notes of the book.
Will be discussing the next chapter - "Audience Exploration" on Twitter spaces later today.
If you want to have a chat with a few like-minded Indie Hackers, have some fun, and learn something, you can join here