Growth March 30, 2020

Reduce churn by presenting value propositions in an interactive onboarding process

Growth Bites @growthbites

Brand new users are the most likely to churn. Retain them by engaging them immediately with an interactive onboarding process that showcases your best features.

Around 80% of users churn within the first three months of signing up for an app, and poor onboarding is often to blame. That's why Lookout uses a quick interactive quiz to onboard new users instead of a boring tutorial. The quiz has four questions pertaining to specific use cases that users are likely to run into. And, because the quiz is practically a walkthrough of in-your-face value propositions, it also serves as a reminder of Lookout's best features — which translates to more users actually using the app.

Here's an example: Instead of asking users for permission to use their location with a popup alone, the quiz asks, "You lost your iPhone, what do you do?" The user must choose between "Panic" or "Locate it using Lookout." Then, after reminding the user of this feature, the location popup is finally displayed.

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