💸 'I want my money back.' (my feedback)
When I launched Thundercontent.
I charged the first users.
A (small) percentage of them were not satisfied with what they paid,
and decided to ask for a refund.
I had to discuss with each of them to try to understand their choice.
There are then 2 possibilities:
📤 They leave
📥 They stay
If, in the end, they wish to stay:
If, in the end, they want to leave, you have two things to do:
❌ Keep a customer who asks for a refund:
When launching a project, this 'churn' percentage (person who wants to leave) is predictable, often stable, and should below.
What do you think about this refund process?
What is your churn rate?
PS: You can discover Thundercontent → thundercontent.com