I just had a moment where I realised I was being needlessly (and unfairly) hard on myself...
My first email in a 6-email sequence just went out to people who subscribed to early access for my Sales For Founders course.
13% of recipients unsubscribed... I was devastated!
But then I started to think...
The email basically said:
I'm going to email you a few more times about something I want you to eventually buy
And still, >80% of subscribers read that email and thought "yes, I want to hear more!"
The 13% who unsubscribed would never have bought anyway, and shouldn't have been on the list in the first place...
Don't fall into the same trap of being hard on yourself for no reason!