Growth November 4, 2019

Repackage old blog posts as interactive content to boost email sign-ups

Growth Bites @growthbites

Garrett Moon of CoSchedule generated 17,530 email sign-ups from repurposing an old (but popular) blog post into an actionable "kit" that he gated behind an email opt-in form. He created an infographic that had the post's unique data and research, and he included Google Analytics reports. To employ this tactic yourself, grab your most popular content, add infographics and one or more of the following to the "kit" — templates, calculators, worksheets, and/or any other document that helps your audience apply what the original post taught. "Best part?" said Garrett. "It was low effort to create."

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