Ask for customer information on your Thank You page to qualify leads and gather information for future marketing and sales efforts.
Talia Wolfe increased a client's direct sales by 52% when she advised them to recreate their Thank You page so that it included a personal message, an image of the co-founders, and (most importantly) a request for more information. Specifically, she asked for:
She then used this information successfully to market other products and services to new customers.
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This is a great article, and timely! We're reviewing our content strategy with a focus on our post-signup onboarding flow. I can use some of these same techniques at that point in the flow.