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Request information on your Thank You page to increase lead quality

Ask for customer information on your Thank You page to qualify leads and gather information for future marketing and sales efforts.

Talia Wolfe increased a client's direct sales by 52% when she advised them to recreate their Thank You page so that it included a personal message, an image of the co-founders, and (most importantly) a request for more information. Specifically, she asked for:

  1. Their position at their company
  2. Their preferred contact time
  3. The content they'd shared most recently
  4. Their current biggest challenge
  5. Their phone number for a follow-up.

She then used this information successfully to market other products and services to new customers.

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  1. 2

    This is a great article, and timely! We're reviewing our content strategy with a focus on our post-signup onboarding flow. I can use some of these same techniques at that point in the flow.

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