Growth February 5, 2020

Request information on your Thank You page to increase lead quality

Growth Bites @growthbites

Ask for customer information on your Thank You page to qualify leads and gather information for future marketing and sales efforts.

Talia Wolfe increased a client's direct sales by 52% when she advised them to recreate their Thank You page so that it included a personal message, an image of the co-founders, and (most importantly) a request for more information. Specifically, she asked for:

  1. Their position at their company
  2. Their preferred contact time
  3. The content they'd shared most recently
  4. Their current biggest challenge
  5. Their phone number for a follow-up.

She then used this information successfully to market other products and services to new customers.

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  1. 2

    This is a great article, and timely! We're reviewing our content strategy with a focus on our post-signup onboarding flow. I can use some of these same techniques at that point in the flow.

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