Reduce churn by requiring a phone number at signup and calling new users right away.
Before Thiago Obaid of Proposeful came up with this approach, new users would sign up for his app but drop out before using it. This all changed when he started asking for their numbers and onboarding them with a personal phone call. He would say, "I'm calling to ask why you signed up so that I can assist you." Large companies often spend a lot of money doing this, but bootstrapped startups can do it too. It increased engagement, decreased churn, and eventually tailored the onboarding process to the most qualified customers.
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