Increase your conversion rate by requiring users to signup before they get anything for free.
Rick Van Haasteren of SiteGuru ($500/mo) used this tactic to increase conversions from 5% to 20%. Originally, Rick offered a limited version of his product for free without taking an email address, but only a few users signed up for the paid version. Now he makes sure to require them in order to convert users through weekly emails which include personalized tips about improving their websites.
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