So, after 2 months it’s time to share some numbers. Our highlights and learnings. Hopefully, it will help you in making your decisions…
We had (and still have) this idea; one place for freelancers to create their best digital self, for better jobs and more opportunities. One place to create a profile, maintain it, share and control it. And in the next phase of development with more features like “manage your schedule” and “integration”.
We started with building our a force of one platform about 2 months ago. Our first goal was to create a database of freelancers (and supporters), an audience, who want to help us build our platform by giving us feedback on our prototype and prioritizing features. And after that, developing our MVP and of course our final product. We wanted to have our first subscribers within a few weeks.
We started on 2 sides; marketing and development. What did we do?
Marketing: the focus is and was on awareness/thought leaderships/acquisition of subscribers.
Development: the focus is and was on developing a prototype first and MVP next
Some numbers I like to share with you, which are a result of the last 2 months:
We are very happy with this result so far (as being all part-time freelancers).
What went well:
What did we learn:
Stay agile and change course if necessary
o Up until now, the survey did not respond well
o Some people don’t like to give feedback in public and don’t want to use
o At some points we changed our product because of the feedback (but we also got it confirmed)
Different channels, a different approach
o Different audiences per channel, different kinds of messages
• Do some research on the different channels and find out where your audience is, or what hashtags to use, or who to follow
• Stay focussed on a few channels, not every channel works for you, and be consistent and post regularly
• Kernal gave us a good start, and I really like their online presence. ProductHunt/Betalist/Betapage didn’t do much and for most start-up platforms you have to pay for a quick review and acceptance on the website. I understand the revenue model, but it didn’t work for us. Reddit did not work out very well either up until now.
Be consistent and patient
o You have to be aware that you have to create a brand from scratch
Any comments, questions, or advice, please let me know!