RESULTS CAME IN! - How did my PH launch go?

Hello, hello, hello!
I'm here to keep my word : https://www.indiehackers.com/post/wish-me-luck-my-baby-is-live-on-product-hunt-will-update-with-results-3f20cd0f34

Let me start by saying that we didn't get to top 3, but it's still a happy story.

These are the main points I want to stand out of the launch of https://abtesting.ai on PH:

THE NUMBERS
We got a total of 198 likes (not too shabby), 37 comments (counting responses) and 9 five-stars reviews. All of this, only reaching top 16 (so imagine the amount of interactions you can get reaching top 3!).

I didn't expect top 3, because I didn't make a really long list of people that could support us (you need a lot of likes to get to the top and stay there).

The strange thing is that we had double the comments of tools that were almost 10 places up, so I'd say they are not that important for climbing up the ladder, but they are important to deliver the best customer experience possible.

INTENSITY
It's true what they say about the first 48hrs. They are WILD. You have to be on it. All the time. Be quick and helpful.

(I can't stress enough how important it is to respond to the comments quickly!)

We had a lot of traction on the first day, but for the second day, we had the luck that the PH Twitter account made a tweet about us (which got 68 likes and 12 RT, btw), so that day was as intense as the first one.

THE TAGLINE
We launched with the tagline “Landing page optimization made easy.”, as I said in the post. It wasn't the best, but it wasn't bad.
We got contacted by one of our friends, who has more experience on PH launches, and told us to change it to something different, because he said what we had wasn't good for PH. He also said that GPT-3 is a hot topic right now so we decided to change it (while the launch was running) to "Skyrocket your conversion rates on autopilot (using GPT-3)". I think that adding that GPT-3 spice was what made PH tweet about us (this is just my theory).

THE VIDEO
I made a custom video for hunters, showing the set up of the tool. The thing is that it was almost five minutes long and we didn't want to bore people to death. We decided to put our main ad instead (0:41 seconds).

THE EXTRA BOOST
The intensity of the launch held well for the first 5-6 hours (we were climbing: 24th, 23th, 22th, 21th, 20th..). Then we saw how the traction was starting to slow down and we went down a few places.

There's where we decided to take the risk of sending an email marketing campaign to ALL the contacts we made on HubSpot chat (we use HubSpot as our CRM).
After fighting with MailChimp over the 2k contact limit, we sent it.
Suddenly, the traction started growing more and more and got us to 16th place in less than 2 hours. After that, we didn't go up or down.

This is why it is important to build strong relationships with your customers and give a great user experience.
(I have a post about this, somewhere. I couldn't find it)

And finally:

HOW DID A TOP 16 PH LAUNCH HELP US

• The brand awareness increased, by entering a space full of target audience (and thanks to PH tweet).
• Our SEO improved a lot!
• We got a good amount of leads that started using the free trial (possible future customers)
• We got one paid customer!!
• We made some great connections and talked to great people.
• I think we caught the attention of AppSumo, because they emailed us (just a theory).

This is all folks! Hope you find it insightful for your own launch.

In conclusion, I'd say that it is important to plan well your launch, but not to the point you get freaked out and don't even do it.
Not all the stories end up in a successful top 3 (Look at us!).
Set reachable goals, and appreciate what the platform can do for you :)