How is everyone? Today I’m returning from a few months of radio silence while I worked out what to do with my failed product. I’m now launching two new products from it.
For reference, Astrola combined many features for SaaS products (Knowledge base, Feedback, Roadmaps, Changelog, Blogs, and Newsletters) under one roof.
When I launched Astrola back in November, I was ready to get going after spending 8 months on the side coding it. The launch was fairly well-received, however, after many conversations with users, they only wanted specific features at a reduced price.
I had built the product out of the hassle I found setting up all these features on new apps. You had to learn how each system worked and proved to be quite costly for self-funded products.
At the start of the year, I had started thinking about what to do. I had one paid customer and spent many hours trying to push it - not great. There was a quote I had read on IH at some point that suggested to not build an all-in-one product as it makes it impossible to market. At the time, I thought nah, my idea is solid. Little did I know this rang true 3 months later.
With this in mind, I decided in February to pivot the app into two so each product could be scaled and marketed individually. I had a few requirements:
Astrola - Feedback/Roadmaps/Changelogs
Astrola now lives on a new domain and focuses on gathering feedback, roadmaps, and changelogs. I’ve revised a lot of features and requests to improve the process of gathering feedback for your products.
Dack Docs - Documentation/Knowledge Base
Dack takes care of the knowledge base and documentation features Astrola used to do.
The blogging/newsletter features are no longer available as I didn’t find much of a niche compared to other blogging tools. This lets me focus on the new products better.
Splitting these apps into two lets me drive a different vision for each and can tell people it does X and Y exactly - rather than it does X, Y, Z, A, B, C.
The last 3 months have been great too, as I’ve now got an awesome boilerplate built for creating new products. For those interested, I build SaaS apps with Laravel and now a modified Jetstream/InertiaJS framework. Now has never been a better time to start developing with this stack. It’s amazing how fast it’s improved my workflow.
The SaaS market is tough. But it can be very rewarding once it works, we just need to keep trying.
I’ll be starting back up on Twitter again to document their growth and maybe some technical guides on building SaaS products too.
Hopefully this was an interesting read, does anyone have a similar story with pivoting your product?