Roast my homepage?

I'm pretty much at the final stages for go-live, and would love some feedback on your first initial impression of my above the fold homepage.

Do you get what it does?
Is it pleasing to look at?
Does it invite you to scroll and find out more?
What emotion does it trigger in you?
And lastly, what would you change (in this single frame)?

Any feedback much appreciated!

David Klein

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on December 15, 2021

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2
Hi,
1. Yes, I do. Although probably would need some exploring to understand it better. That's in point 3.
2. Overall I like the simplicity and colors but also feel like I'm missing something on the left side.
3. Yes, as I mentioned in the first point, I would need to scroll to get a bit more information about the product and the page is inviting me to do so.
4. The colors are pleasant and there is no clutter. I am interested to see more.
5. As I said, I miss something (subtle) on the left that would make the page seem less empty. The rest was mentioned in other comments, so I won't repeat it.
Anyway, good job and good luck!
kandruszkow

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2 years ago
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Hi David,
Disclaimer: I do not think I am the target audience for your service. So I will do my best to put myself into their shoes.
1. Office Management? (Would the ideal customer automatically know what functionality an office management product should provide? [I genuinely don't know])
  I am able to get an idea about the functions from the screenshot though (calendars, parking (assignment?), [trouble] tickets, billing/invoicing).
2. Yes. The colors and layout are clean and professional, but not boring. Nice.
3. I would say yes. The screenshot gives me an idea of what the service can do. But I would scroll to read more about the benefits, features, use cases, etc.
4. Hmm. Cautious optimism? I say that from the standpoint of if I were looking for a product category that I am more familiar with (server-side tools, for example), a page like this one would make me hopeful that you are providing a nice, professional solution I can use.
5. I think the wording would be what I would change. "Office Management, simplified" comes across as a little too ambiguous...what parts are simplified?...It could mean almost anything, right? Perhaps something that tapped more into the pain points of your target customers, like "Tired of manually handling client bookings?" or similar.
I think you have a nice start with this. Maybe lead with whatever you feel is your biggest differentiator from any of your competitors?

Good luck!
damag3dgoods

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2 years ago
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1. 1
  
  thank you damag3dgoods!
  
  You are right. It's the most obvious things I clearly failed here: bringing my core USP above the fold. The headline is actually meaningless, since nobody really knows what it is that the solution actually solves.
  
  I'll get back to the drawing board with this!
  
  dakl
  
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  2 years ago
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2
Hey David,
Loved the bullet points:)
1. I get it...(more on that on number 5)
2. Yes
3. In a way
4. Love the colors, the message seems just used by may
5. I really loved the page but I think you should have some trigger there that makes your product different than all the others Managemnt systems out there. I'm not expert but I would scroll more because I like the design and all but the message I think should be more stronger.
  What you think?
mugas

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2 years ago
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1. 2
  
  Thanks mugas. Will get back into headline creation mode and come up with something more striking than the "simplified" one.
  
  Maybe A/B testing different USPs?
  
  dakl
  
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  2 years ago
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  1. 2
    
    To A/B test headlines you required quite a little bit of traffic to see some significant and statistical data that would allow you to make a choice - how do you think you can drive a lot of traffic to your homepage got any ideas?
    
    orliesaurus
    
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    2 years ago
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    1. 1
      
      Yes, I actually do ;)
      
      Obviously I won't be able to drive stastistically significant and valid amounts of traffic at once, but I really do believe to have the capability to tap into traffic as the market for this is starving and I am offering free food ;)
      
      dakl
      
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      2 years ago
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