Roast my landing page!

Thoughts as I check out the page:

• Green + "certificates" makes me think financial. Had to read top description (automation tool) to take a guess at internet (SSL) certificates
• Reading sub description (education data collection, smart certificates, open badges) makes me confused again. "smart certificates" makes me think crypto. At this stage I really don't know what you do. (And if it wasn't for you asking for feedback, I would bounce)
• Ah!! Once I see the image for "Design Credentials" it makes sense now. You make paper printed credentials.
• "View Earnings" is a weird section. How am I making money issuing credentials?
• How do you track skill assessments? Are you surveying people about skills or are you providing classes and you are showing which classes people are taking (And thus skills they are developing)?
• Integrate Anything - why do I want to integrate with anything?
• Stats: depending on your geo will change where the $ should be. As an ignorant American, it is weird seeing it behind the number. Also your % should be consistent (or is that another American ignorance?).
• "START USING FOR FREE TO SEE THE BENEFITS YOURSELF" is weird wording. Maybe something like, "Start using Sertifier for free to see the benefits for yourself".
• What's more? > Integrations: "Do not change what you like, just connect it" I am getting the hint that English is not a native language here, if that is the case I'd suggest working with a copy editor.
• What's more? > Academy. : Not sure why "Academy" has a period at the end. And this starts to make it sound like you are a LMS which hasn't really been discussed up to this point (or even defined).

I actually think your "How it works" page is 10x better than your landing page. You should just use that. It isn't perfect, but it doesn't have a lot of the issues mentioned above (e.g. there are a lot of broken images on the page). I think you can replace the section navigation at the top and replace with your improved hero text + testimonials (companies using you) and then the rest of the page.

Is "Smart Certificates" and "Open Badges" industry terms? If not, I would recommend dropping "smart" and "open".

Hope that helps!

• "easy" green background overlaps neighboring words which feels a bit unprofessional
• the chat on the bottom right sometimes blends in with the background on the page as I scroll down. Makes it hard to read and it is distracting. Maybe just have a "chat" icon and let me decide to interact with chat?
• the initial huge gif is very distracting when I first land on the page and try to read the top to figure out what your site is about

The videos are awesome, but rotate too quickly. As I'm puzzling through what they mean and how I could use them, they flash to something else. Similar complaint to the carousel directly below - it's distracting that what I'm reading keeps flashing

The webfonts flicker on initial load, which is a little distracting

The hero confused me, since I thought it would be about issuing SSL certificates or something. I'm not sure if there's a way to clarify, or even whether it's a real problem (most people aren't in tech)

This looks pretty great overall!

Hey Mertakin, I really love the tool!

I'd definitely simplify the hero section. The two main benefits I'd touch on would be automating certifications, and keeping track of how they're making you money. They're essentially a referral revenue channel, which is incredibly important, so I'd put that front and center.

Maybe a subheading like: "Sertifier automates your certificates, and shows you just how much money they're making you."

I think this would really intrigue visitors to scroll down to your features section or watch your demo. Your copy in the features section is also really good, so I recommend reviewing the rest of your landing page with that in mind. :)

It feels monotonous.
The green puts me back, is not making me stay because it has too much text.

Make use of white space. The popup should be closed, to avoid annoying the visitor, I see a pop up opened and I simply go away...

I am probably not the target group so keep this in mind! Maybe when someone of your target group reads this, they know exactly what everything means but I was puzzled by most of the text.

I found it really hard to understand who this is for. And I find that first sentence very hard to understand ("all-in-one education data collection tool that ..."). Then something about money. Everything didn't make sense to me but I am also not in the educational space.

Also, minor issue, on mobile the initial chat box covers too much of the screen.

:-)

looks good, anchor text was hard to understant.

This looks amazing. I'm a business school prof and I've been looking for a way to create a certificate for one of my classes. Thanks!