Roast My Landing Page: Letterbase
I've built Letterbase.co this week to help creators with newsletters find sponsors.
It's basically a repository of newsletters that accept sponsors with some data about the newsletter to help sponsors make their choice.
It would be good to have some design feedback since working alone on a project means you end up in your bubble making your weird decisions on design, UX, copy...
Trending on Indie Hackers
I like the idea.
Some thoughts:
Thank you for the feedback! To answer some of your points:
Filtering by audience, topic, keywords, OR/CR is on my todolist! I'm just focusing on having more newsletters right now.
I think I will create a few blog posts explaining how to pick a newsletter, what those metrics mean, etc. It could be very valuable for people looking for their first newsletter to sponsor.
The media kit idea is fantastic, putting it on top of my todolist right now.
I like it
😎
👉👉
H1 - very clear I understand what your product does - I can find newsletters to promote my products on - ok cool
Call to Action - You're asking me to add my newsletter - but wtf - I am here to promote my product not to add my own newsletter?!
Next section - I can explore newsletters, but I can't see what the newsletter looks like - what are some recent topics treated...in short - not enough info for me to pick a certain newsletter to do "business" with
Other things lacking IMHO:
Thank you for the feedback! it's really valuable. I will add these to my todolist.
I will probably have separate landing pages for newsletters and sponsors, to fix the problem with the CTA you mentioned.
Agree that it's mixing the two sides of the marketplace in the header and CTA, you should probably at least have two calls to action depending on who sees this or maybe even two separate landings?
What's you take on having separate landing pages for this type of product?
I think one section has a CTA for X and one section has a CTA for Y but your homepage's above the fold should only have one when you're a small company. There are however examples (https://www.goodlord.co/) that work really well with 2 and even 3 CTAs - but they use icons and personalized text on the CTA to work that well.
Two separate landing pages is on my todo list, right now I'm focusing on reaching 100 newsletters since right now (having 7) I don't think the product provides enough value to possible sponsors. Thank you for your take!
I love the product idea, I think it can be huge, I would use it as someone who wants to advertise their product (please feel free to ping me when it's ready :)). But how do you prevent people from reaching out to the newsletter owners directly, cutting out the middle man? Should now I have to pay to even access the newsletter list, perhaps? Hard to say...
The landing page seems mostly empty for me with adblock:
https://screenbud.com/shot/a34e70f9-5c26-491a-97e2-835c7b8ce1b2
It only blocks plausible.io, I don't think rendering the plans should depend on plausible, right?
Regarding the list of newsletters, is the click-through rate relative to opened or to sent emails?
I'm not going to monetize through commission, I want to help newsletter creators, so that means letting them keep 100% of their sponsor revenue 💪. I have some ideas for monetization in the future that don't require me being a middleman.
Thank you really much for telling me about the bug with plausible, I didn't know it was a thing. I will look into it immediately!
About click rate, I'd say it's somehow relative to open rate, if you get more people to open the email you have higher chances of one of them clicking a link or CTA. Some newsletters will have a lower Click Rate because they may be sharing blog posts without many links but can still give a lot of value to products looking to sponsor them. Now more subscribers will mean higher final number of users reached. It's all related in some way.
Thank you for your response and kind words it's motivating to see people liking the product!
If it's free to join, you should be able to get a ton of newsletters on there. Surely there are at on of people out there running mid-sized newsletters looking for sponsors. Time to do some out-reach.
As a person with a cool product, there's no UX journey to help me find a newsletter. Your only CTA is targeting newsletter owners.
Yes I focused the UX on getting newsletters to sign up. One of my next steps is creating two separate landing pages, but you’re right. Thanks for your feedback. Any tips on reaching out to newsletters who might want to join?
Great idea!
As someone who has a product they'd like sponsored on newsletters, this is great but i don't see the benefit to you. I can easily use the list of newsletters you have and directly reach out to them without signing up. In fact, I don't see any CTA that would remind me of your existence and encourage me to use your service.
Goodluck!
If it does well and many people start using it I’ve got ideas for monetizing that don’t require me taking a fee of being a middleman.
Define best. What does "best" mean in this newsletter/sponsor world? Why does your data help?
I'm not sure why "your product" is in green.
How do products find newsletters now? why? I'm not sure you can skip this part of the pitch. I'm not sure also who is coming here.
Products who are looking for a spot on a newsletter is the target audience. Or newsletters who are selling spots. I see what you mean thanks for the feedback!