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29 Comments

SaaS Analytics: what tool are you using?

I'd like to get more insights into what my users are doing on my platform. Which functionalities do they use, do they remain active, what triggers them to come back, things like that.

I have Google Analytics in place, but need something that reports more on an individual user level. I found some household names, like Heap, Woopra, and Mixpanel. All seem good, but get incredibly expensive if you need more than the free plan. I'm worried about paying $1000s after that threshold.

Any other suggestions for good Analytics tools that help me better understand user behavior, without breaking the bank?

  1. 5

    On the landing page early.so 's intergrated analytics, on the platform itself I might give splitbee.io a try

    1. 3

      Splitbee looks great, I'll give it a try!

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        thanks @eyk for recommending!

        Yes, Splitbee could be the thing you are searching for!

        We support user level reports, analytics (email, telegram, webhook) funnels and much more!

        Let me know if you need any help

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          The Splitbee landing page looks so fantastic! Did you design it yourself?

          1. 2

            my brother @Timo designed it! :)

            1. 1

              Well he's fantastic at design so you should definitely keep him around 😂

  2. 2

    For free trials/conversions analytics try https://onboardflow.com/

    1. 1

      Wow, that looks cool. If this is as good as the landingpage makes it look, I'm definitely on board.

  3. 2

    I am using salesmachine.io covering user behavior tracking, customer success and automations to deliver the proper email to right person

  4. 2

    I am building https://www.wappraiser.com/ to integrate the most relevant web metrics.

  5. 2

    Have you looked at GoSquared ?
    https://www.gosquared.com/analytics/

    Easy to get set up (the CS team are super helpful). Prices are really reasonable once you need to upgrade from the free tier.

    I help to run the Blog there (for full disclosure) but I use it to manage other projects too because it's so easy to understand the insights from the data. Plus you can use prompts and build audience groups etc - stops me from using 10 different tools.

    We put this post up on Blog recently which gives quick reviews of a load of Google Analytics alternatives that might be worth checking out if you want to shop around with a bit of guidance.

    https://www.gosquared.com/blog/google-analytics-alternatives

    1. 1

      Thanks! Looks a bit like a Google Analytics alternative - more high level vs. individual user tracking. Or am I missing something?

      1. 1

        Hey Rick,
        You can see what individual people are doing - this page explains more.
        https://www.gosquared.com/customer-data-hub/

        Love to know any feedback you might have!

  6. 2

    I would recommend Mixpanel and Amplitude. They have free programs for startups.

    https://amplitude.com/startups
    https://mixpanel.com/startups/

    If you need I have a good freelancer that can make integration, built dashboards etc. for $200-400

  7. 2

    Clarity from Microsoft

  8. 1

    Depending on how deep you want to go, but Snowplow is an open-source event level data collection tool ref.

    It will require you to start using a data warehouse. Good video here

    You'd have the model the data yourself, then when financially suitable you could use Amplitude.

    Have seen a mention of PostHog, looks really good.

    Would be happy to help.

  9. 1

    We used ChartMogul until it was free. With $100/month subscription plan, we've decided to look for something else.

  10. 1

    On the Hiretheverified.com, we are using Google Analytices, Full Story, Hotjar (Free plan) for our landing page.

    1. 1

      I'm using Smartlook, similar to FullStory. Absolutely a great way to see the real UX of a site.

  11. 1

    Funny enough I have a website build on Notion - Virtual Mojito

    Because of it's limitation I can't really analyze the full picture on tools like Hotjar or Woopra.

    But I managed to gather basic traffic data on:

    • Cloudflare: track unique visitors, region, bandwidth
    • Bitly: traffic, region and source of all my CTAs
  12. 1

    Amplitude is currently a little sexier than Mixpanel but their first pricing tier is Contact Us, so that strikes me as very risky given your desires @RickVanHaasteren. I think Mixpanel's first tier is about $100 or so a month, which would only hit when you're pretty successful.

    By the by, I've written a book and a free email course that helps you with exactly this.

    The book has tool recommendations, based on my billion-dollar experience at PlayStation, Rakuten, and at less-than-billion scale on my own projects (spoiler alert: my recommended stack for indies is GA, Mixpanel, and Segment, and all have generous free tiers). The chapters after that give you a prioritized order for what's recommended to track (including actions, purchases, errors, and marketing campaign IDs), along with sample code. Also, it shows you how to see reporting on each of those in both of Mixpanel and Google Analytics, with step-by-step screenshots.

    Interested? You can start the free email course here: https://signup.analyticsforindies.com
    (I still have to update the copy, but the book is already out)

    1. 1

      Wow, you literally wrote the book on the subject. I've signed up!

      1. 1

        Thank you for signing up! My inbox is open if you have questions.

  13. 1

    This is a big pain point for me too. I use mixpanel but their docs are crappy, especially for server side analytics. I tried nucleus.sh but that one falls short too.

    Would be good to get some good alternatives listed here.

  14. 0

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