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IndieLetters.com is a bi-weekly briefing of marketing knowledge, tools & learning resources for solopreneurs, and makers like YOU!
Update your affiliate terms and conditions by @YannickVeys
HypeFury, a smart Twitter scheduling tool, just started making $6K MRR within 6 months mainly due to the affiliate program.
As Yannick was just checking his tool in Google search, there was an ad on top of it with a nice Trademark icon, but the problem was 'he was not running that ad' And it was one of the affiliates stealing their traffic.
So the lesson is, be vigilant and keep checking google for your search terms when you have an affiliate program. And add in your affiliate terms that someone can't advertise on your brand name and misspellings.
CourseMaker is a new self-hosted online course platform for developers. Slick course creation experience, open-source Gatsby theme if you want to roll your own, affordable hosted option if you prefer. 50% launch discount for October.
Grow your biz super fast by sponsoring an Indie Letters issue.
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Does product differentiation really matter? by @bigben
Yes & No.
You can build a small side hustle with a product that has no differentiation or by offering a single service a big competitor is already providing for a fraction of cost. That's 100% possible.
To scale to a big startup, you HAVE to differentiate your product. Especially when there is an incumbent in that market. There has to be a reason that everyone chooses a specific product that becomes the leader in that space and it is not a random thing.
9 growth marketing hacks to get your first 100 customers
1. Seven product team pitfalls you should avoid
2. How to launch on Product Hunt multiple times (great breakdown) by @akfaew
3. Extension growth tip - the importance of titles by @rfitz
4. How to brainstorm great business ideas (396 upvotes) by @csallen
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Amazing!