Sales Prospecting: Dos, Don’ts, and Best Practices

Seasoned sales representatives and their younger counterparts have one thing in common—they’re all working on hitting their revenue targets. But sales prospecting is not a spray-and-pray exercise. 🤷🏻‍♀️

It needs to be a meticulously designed strategy, replete with rules that need to be followed and mistakes that need to be avoided. In addition to business skills, sales folks also need to cultivate and showcase sensitivity in their dealings.

As Andy Paul puts it - Sales is a people business. In 2021, the salesperson who is most "intensely human", wins. 🙌

Simply put, sales is changing and hence, research is key.

Well, guess what? We’ve done this research for you and put together a list of best practices, dos, and don’ts that will help you excel at prospecting. 😎 You can get your hands on all this intel here ⬇️⬇️⬇️


(Photo by Corinne Kutz on Unsplash)

  1. 1

    If you want to sell in 2021, focus on providing an exceptional user experience. Forget about the metrics and the numbers and put your efforts into creating an onboarding process that your potential customer will want to share with their inner circle.

    1. 1

      That makes perfect sense. Happy customers are your best advertisers, after all!

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