We’ve all heard the classic Christmas tale of Santa’s workshop. A magical place where presents are made for every child in the world, ready to be delivered on Christmas Eve. Santa gets all the credit, but does he make all the toys himself? No, he has help — the elves.
Think of Chatbots as elves for your SaaS website. They’re there to lend a helping hand to make your life easier by helping run your customer service. They can help increase conversions, build brand awareness, and much more.
So, how can you scale your SaaS business with Chatbots?
With society more connected than ever before, customer service expectations are skyrocketing. Gone are the days where businesses can expect people to wait around for their response. Even the slightest delay can result in customers flocking to your competition — step in Chatbots.
What are Chatbots? A Chatbot is a computer program that replicates and facilitates human conversation. Customers can interact with Chatbots as if they are talking to a real person rather than AI.
But how do they work? First, you position Chatbots on your website in an accessible and prominent place. The Chatbot then sits and waits for a customer to ask a question or can even start the conversation itself. You can also integrate Chatbots into apps to up your customer support game.
There are loads of ways to scale your SaaS business with Chatbots and optimize your customer service strategies. Let’s dive in!
Chatbots are fast becoming a trend in the SaaS world. Why? What’s so appealing about them? Aren’t they just another fancy tech gadget?
Here are some great ways Chatbots help you scale your SaaS business.
Have you ever called a helpline only to get stuck listening to lounge music for hours? If you want to keep customers away from that service nightmare, Chatbots are your answer.
By offering around-the-clock availability, you’ll be able to respond to customers immediately, no matter the time. You’ll also be ready and able to handle any emergencies your customers may have, earning their gratitude.
24/7 availability + rapid response rate = happy customers, better reviews, and more profit. By saving your customers time, you make your business more accessible and appealing to them.
When you scale your SaaS business with Chatbots, you increase your brand awareness. Chatbots are still relatively new in the SaaS world, so using them will help set you apart from the crowd and give your business a branding advantage. You’ll be able to position yourself as a leader in the industry.
Here are some ways to use Chatbots to increase your brand awareness:
Improve Customer Care
You can use Chatbots to build your brand to turn them into knowledgeable customer care representatives. Customers will receive timely, tailored communication, making them less likely to have a bad brand experience.
Chatbots are immune from having bad days, unlike your staff members. This means customers will always be made to feel welcome on your site and receive consistent treatment. This garners a positive brand experience for the customers, fostering brand loyalty.
Share Your Brand’s Story
You can program your Chatbots to share more facets of your brand with your customers. Whether it be sharing your brand’s origin or insider knowledge, they help tell a compelling story. You’ll set yourself apart from your competition and make your business more appealing to customers.
You can scale your SaaS business with Chatbots by increasing your website engagement levels.
Chatbots target new visitors with the sole aim of engaging them. Visitors land on your website, and your Chatbot greets them, then starts a conversation and gets right down to helping them solve their problems.
You can also optimize your Chatbots to spice up the conversation according to specific goals. For example, Chatbots can be programmed to:
• Offer customers discounts.
• Tell customers about your services, products, and brand.
• Share new offers, products, and prices with customers.
• Book demos and meetings for customers.
• Conduct short Q & As with customers to gather data.
Chatbots make it so your business is constantly online and available, giving visitors what they want when they want it. You can stay connected with your customers throughout their experience with your brand.
You can scale your SaaS business with Chatbots by cutting back on customer service costs. Chatbots do this by reducing the costs of running customer help desks and call centers. What’s better is that there’s no extra cost involved in running them as no human supervision is needed!
Once you invest in your Chatbots and have them customized, you don’t need to worry about them anymore. You set them free, and they do the work for you.
Just like Santa would be nothing without his elves, the SaaS industry would be nothing without new technology. Chatbots are a popular SaaS trend that’s here to stay. And they are slowly paving the way forward for customer service success.
Read the full guide on how to scale your SaaS business with Chatbots and discover our top tips on PayPro Global’s blog.