Selling a subscription is more difficult than I thought, recently we transformed 👉 https://lineicons.com/ from a one-time purchase product to a yearly subscription model SaaS (with a huge update). As we released a new big update with more icons, sales should have increased, and guess what? sales declined about 20% from the previous month!
People feel committed and not happy about recurring payments, I think I will feel the same way sometimes as a customer, that's why we had to create options for lifetime packages. It's kinda playing with user psychology and trial and error with the pricing structure.
I am still happy since there is no other way to survive with a product that needs regular updates (new icons) and supporting services (CDN) that cost you money.
Let me know your thoughts on this 🙌
My Twitter: https://twitter.com/MusharofChy